This article appeared in the "Editor's File"
in The Textbook Letter, March-April 1996.

Another Acquisition

William J. Bennetta

Addison Wesley Longman, formed in 1995 by the merger of the Addison-Wesley Publishing Company with Longman Publishers, manufactures and markets schoolbooks bearing the Addison-Wesley imprint. HarperCollins Educational Publishers is the parent company of ScottForesman (formerly called Scott, Foresman and Company), another major schoolbook-producer.

In 1995 Addison Wesley Longman's revenues were approximately $600 million -- about twice as great as the revenues of HarperCollins Educational Publishers.

William J. Bennetta is a professional editor, a fellow of the California Academy of Sciences, the president of The Textbook League, and the editor of The Textbook Letter. He writes often about the propagation of quackery, false "science" and false "history" in schoolbooks.

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